Promo-itus: The Perilous Journey From Short to Long Form Editing
One of the most well trodden paths in the editing world is to start off in short form promo content and then move onto longer form projects. It's a difficult journey as clients won't trust us with the larger budgets that long form requires until we've proven we can work to briefs, communicate well in the edit suite and deliver on time.
There's a whole bunch of barriers standing in our way in terms of designing and navigating this path successfully. But on this week's show we're going to focus more on the creative residue that needs to be discarded when moving from one to the other.
There are common creative errors, what we at Inside The Edit call Promo-itus, that need to be surgically cut away in order to survive and thrive in the longer durational films. An essential subject to tackle for any budding doc, drama or observational long form editor.