Promo-itus: The Perilous Journey From Short to Long Form Editing

by Paddy Bird on
October 14, 2022

One of the most well trodden paths in the editing world is to start off in short form promo content and then move onto longer form projects. It's a difficult journey as clients won't trust us with the larger budgets that long form requires until we've proven we can work to briefs, communicate well in the edit suite and deliver on time.

There's a whole bunch of barriers standing in our way in terms of designing and navigating this path successfully. But on this week's show we're going to focus more on the creative residue that needs to be discarded when moving from one to the other.

There are common creative errors, what we at Inside The Edit call Promo-itus, that need to be surgically cut away in order to survive and thrive in the longer durational films. An essential subject to tackle for any budding doc, drama or observational long form editor.

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Tracks Featured in This Episode from Universal Production Music


The Power Of Music Editing: Part 2

Saturday, Feb 12, 3PM GMT

We’re really excited to announce Part 2 of our Music Editing Bootcamp. The number one skill that high end clients ask for more than any other is the ability to skilfully score sequences. It’s a complex art form within the art of editing and requires deep and intense analysis in order to master it.

We created the foundations of musical editing theory in Part 1 of our Bootcamp series by studying musical structure, tonality, assignment and tempo. Now, it’s time to go more in depth and look at the techniques used in pro edit suites around the world.

This is why we’ve developed a series of 2 hour, live Bootcamps dedicated to mastering this little known part of the art of editing.

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Free Taster Course: MFA Craft Editing

26 July - 5 August 2021
16-26 August 2021

This taster course will give you hands-on experience of the MFA Craft Edit Masters, the industry's first professional editing course where the focus is on the art form rather than the software or technology.

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A Week of Creative Intensity

Mon 9 Aug – Sat 14 Aug 2021

Put yourself in the hot seat this summer with the most in-depth editing course on the planet. We’ve deliberately built this elite level Summer School for you: the editor who wants to take their creative skills to a whole new level.

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Are you Drowning in a Sea of Technical Editing Courses?

It’s frustrating that every single course on the market teaches you all about the software but nothing about how to edit. The industry doesn’t care how many buttons you’ve memorised, it cares whether you can craft powerful films.
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