How Can We Create Value in the Mind of Our Clients?

by Paddy Bird on
February 11, 2022

Building a career in editing can be a tricky business. Not only do we have to master a huge range of creative skills but we also have to build a roster of clients who want to work with us repeatedly.

It's not good enough to just focus on the craft, there are numerous psychological traits we must be aware of as well. On this week's show I'm going to be talking about a major one; the art of creating value in the mind of the client.

If you'd like to learn how to create the best perception possible of your creative skills with directors and producers, then tune into this week's episode of Once Upon a Timeline: The Creative Editing Podcast.

What am I Watching?

Tracks Featured in This Episode from Universal Production Music

Track 1: Rays of Light

Composer: Steve Fawcett
Publishers: ZFC Music
Album: Inspired & Uplifted
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Track 2: City Smoke

Composer: Brandon Clarke
Publishers: Bruton Music
Album: Jazz Vibes
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Track 3: Bright as Sky

Composers: Katherine F Martin & Steve Fawcett
Publishers: First Digital Music & ZFC Music
Album: The Narrative
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Track 4: Island Boy

Composers: Alexander M Fitts & David George Sanderson
Publishers: Bruton Music
Album: Introducing: Nite Therapy
View Track


The Power Of Music Editing: Part 2

Saturday, Feb 12, 3PM GMT

We’re really excited to announce Part 2 of our Music Editing Bootcamp. The number one skill that high end clients ask for more than any other is the ability to skilfully score sequences. It’s a complex art form within the art of editing and requires deep and intense analysis in order to master it.

We created the foundations of musical editing theory in Part 1 of our Bootcamp series by studying musical structure, tonality, assignment and tempo. Now, it’s time to go more in depth and look at the techniques used in pro edit suites around the world.

This is why we’ve developed a series of 2 hour, live Bootcamps dedicated to mastering this little known part of the art of editing.

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Black Friday Course Sale

50% Off All Courses Using Code BF21

Yes, the best time of the year to grab bargains is back! From Friday 26th November you’ll be able to get your first membership at a huge discount or upgrade your current membership for a fraction of the price.

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Free Taster Course: MFA Craft Editing

26 July - 5 August 2021
16-26 August 2021

This taster course will give you hands-on experience of the MFA Craft Edit Masters, the industry's first professional editing course where the focus is on the art form rather than the software or technology.

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A Week of Creative Intensity

Mon 9 Aug – Sat 14 Aug 2021

Put yourself in the hot seat this summer with the most in-depth editing course on the planet. We’ve deliberately built this elite level Summer School for you: the editor who wants to take their creative skills to a whole new level.

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Are you Drowning in a Sea of Technical Editing Courses?

It’s frustrating that every single course on the market teaches you all about the software but nothing about how to edit. The industry doesn’t care how many buttons you’ve memorised, it cares whether you can craft powerful films.
Start focusing on the skills clients actually want.
Learn More