Edit ROI: Maximising Creative Investment

by Paddy Bird on
June 4, 2021

As shooting ratios go up and schedules get squeezed, it is vital in today’s editing world that we intelligently plan the numerous creative paths we go down. We simply cannot afford to throw our creative energy around like it’s a never-ending resource.

Care and attention need to be paid to how we structure our edit, but we must also take a deeper look at how we get a huge return on every creative investment we make on the timeline.

In this week’s episode of Once Upon a Timeline, I’ll be breaking down the factors at play and talking through a battle plan that maximises our creative Return on Investment. We don’t want to leave this to chance like playing the lottery, we want to maximise our artistic dividends by sound investment.

Tracks Featured in This Episode from Universal Production Music


The Genius of Intercutting

Saturday, July 3, 3PM BST

Intercutting is such a valuable part of the editing process and mastering it gives us an incredibly high-end vision of what's possible in any kind of sequence. Our ability to build great structure, intelligence, journalism and style when we weave visual and narrative elements together are skills that every director is attracted to.

You will not be the same editor after this month's Bootcamp as these are structural skills that separate us from the everyday YouTube editor who's just learnt the software. We are going to teach you all of the laws, logic and nuances of this powerful part of editing.

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Free Taster Course: MFA Craft Editing

26 July - 5 August 2021
16-26 August 2021

This taster course will give you hands-on experience of the MFA Craft Edit Masters, the industry's first professional editing course where the focus is on the art form rather than the software or technology.

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A Week of Creative Intensity

Mon 9 Aug – Sat 14 Aug 2021

Put yourself in the hot seat this summer with the most in-depth editing course on the planet. We’ve deliberately built this elite level Summer School for you: the editor who wants to take their creative skills to a whole new level.

Book Now

Are you Drowning in a Sea of Technical Editing Courses?

It’s frustrating that every single course on the market teaches you all about the software but nothing about how to edit. The industry doesn’t care how many buttons you’ve memorised, it cares whether you can craft powerful films.
Start focusing on the skills clients actually want.
Learn More