Edit ROI: Maximising Creative Investment
As shooting ratios go up and schedules get squeezed, it is vital in today’s editing world that we intelligently plan the numerous creative paths we go down. We simply cannot afford to throw our creative energy around like it’s a never-ending resource.
Care and attention need to be paid to how we structure our edit, but we must also take a deeper look at how we get a huge return on every creative investment we make on the timeline.
In this week’s episode of Once Upon a Timeline, I’ll be breaking down the factors at play and talking through a battle plan that maximises our creative Return on Investment. We don’t want to leave this to chance like playing the lottery, we want to maximise our artistic dividends by sound investment.