Edit ROI: Maximising Creative Investment

by Paddy Bird on
June 4, 2021

As shooting ratios go up and schedules get squeezed, it is vital in today’s editing world that we intelligently plan the numerous creative paths we go down. We simply cannot afford to throw our creative energy around like it’s a never-ending resource.

Care and attention need to be paid to how we structure our edit, but we must also take a deeper look at how we get a huge return on every creative investment we make on the timeline.

In this week’s episode of Once Upon a Timeline, I’ll be breaking down the factors at play and talking through a battle plan that maximises our creative Return on Investment. We don’t want to leave this to chance like playing the lottery, we want to maximise our artistic dividends by sound investment.

Tracks Featured in This Episode from Universal Production Music

BOOTCAMP

The Power Of Music Editing: Part 1

Saturday, Dec 4, 3PM GMT

Music is one of the most powerful forces on the human consciousness. It is also one of the greatest weapons an editor can have when crafting the emotional journey of the audience. A perfectly scored scene can make our viewers laugh, cry, shock them or break their hearts.

However, next to nothing is taught about the actual rules of how to cut music to a professional level. Search the internet and you’ll find very little in the way of music editing theory and techniques.

This is why we’ve developed a series of 2 hour, live Bootcamps dedicated to mastering this little known part of the art of editing.

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Black Friday Course Sale

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Yes, the best time of the year to grab bargains is back! From Friday 26th November you’ll be able to get your first membership at a huge discount or upgrade your current membership for a fraction of the price.

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MASTERS

Free Taster Course: MFA Craft Editing

26 July - 5 August 2021
16-26 August 2021

This taster course will give you hands-on experience of the MFA Craft Edit Masters, the industry's first professional editing course where the focus is on the art form rather than the software or technology.

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SUMMER SCHOOL

A Week of Creative Intensity

Mon 9 Aug – Sat 14 Aug 2021

Put yourself in the hot seat this summer with the most in-depth editing course on the planet. We’ve deliberately built this elite level Summer School for you: the editor who wants to take their creative skills to a whole new level.

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Are you Drowning in a Sea of Technical Editing Courses?

It’s frustrating that every single course on the market teaches you all about the software but nothing about how to edit. The industry doesn’t care how many buttons you’ve memorised, it cares whether you can craft powerful films.
Start focusing on the skills clients actually want.
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