Edit ROI: Maximising Creative Investment

by Paddy Bird on
June 4, 2021

As shooting ratios go up and schedules get squeezed, it is vital in today’s editing world that we intelligently plan the numerous creative paths we go down. We simply cannot afford to throw our creative energy around like it’s a never-ending resource.

Care and attention need to be paid to how we structure our edit, but we must also take a deeper look at how we get a huge return on every creative investment we make on the timeline.

In this week’s episode of Once Upon a Timeline, I’ll be breaking down the factors at play and talking through a battle plan that maximises our creative Return on Investment. We don’t want to leave this to chance like playing the lottery, we want to maximise our artistic dividends by sound investment.

What am I Watching?

Tracks Featured in This Episode from Universal Production Music

Track 1: Water Dance

Composer: Ben Niblett & Jon Cotton
Publisher: Atmosphere Music
Album: Human Emotions
View Track

Track 2: A Break in The Weather

Composer: Stuart Roslyn
Publisher: BBC Production Music
Album: Fantastic Voyage
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Track 3: Between Breaths

Composer: Sophy Olivia
Publisher: Atmosphere Music
Album: Human Emotions
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Track 4: Pressure

Composer: Benjamin Stefanski
Publisher:  Bruton Music Ltd
Album: Electronic Score
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Track 5: Winning The Game Outro

Composer: Anders Niska & Klas Johan Wahl
Publisher:  Koka Media
Album: Human Drama
View Track


The Power Of Music Editing: Part 2

Saturday, Feb 12, 3PM GMT

We’re really excited to announce Part 2 of our Music Editing Bootcamp. The number one skill that high end clients ask for more than any other is the ability to skilfully score sequences. It’s a complex art form within the art of editing and requires deep and intense analysis in order to master it.

We created the foundations of musical editing theory in Part 1 of our Bootcamp series by studying musical structure, tonality, assignment and tempo. Now, it’s time to go more in depth and look at the techniques used in pro edit suites around the world.

This is why we’ve developed a series of 2 hour, live Bootcamps dedicated to mastering this little known part of the art of editing.

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Black Friday Course Sale

50% Off All Courses Using Code BF21

Yes, the best time of the year to grab bargains is back! From Friday 26th November you’ll be able to get your first membership at a huge discount or upgrade your current membership for a fraction of the price.

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Free Taster Course: MFA Craft Editing

26 July - 5 August 2021
16-26 August 2021

This taster course will give you hands-on experience of the MFA Craft Edit Masters, the industry's first professional editing course where the focus is on the art form rather than the software or technology.

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A Week of Creative Intensity

Mon 9 Aug – Sat 14 Aug 2021

Put yourself in the hot seat this summer with the most in-depth editing course on the planet. We’ve deliberately built this elite level Summer School for you: the editor who wants to take their creative skills to a whole new level.

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Are you Drowning in a Sea of Technical Editing Courses?

It’s frustrating that every single course on the market teaches you all about the software but nothing about how to edit. The industry doesn’t care how many buttons you’ve memorised, it cares whether you can craft powerful films.
Start focusing on the skills clients actually want.
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