Creative Capital: Applying Economic Theory To Our Timeline

by Paddy Bird on
February 4, 2021

I know, it sounds crazy right? What on earth has economic theory got to do with creative editing?! Well, as a regular listener of Once Upon a Timeline or member of Inside The Edit, you’ll know that I’m a big fan of looking at editing from unique and radically different perspectives. And this week’s show is no different!

There are strong parallels with some economic theories in how we approach the design of any film, and in today’s episode I talk through a huge range of creative principles that helped me design my long form timelines. The only strange thing was, they came from economic and not film theory!

Don’t forget, you can now book your spot on this month’s 4 hour live webinar!

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Attend Our First Bootcamp for Free!

Saturday, December 5th

In our very first live Bootcamp we’re going to take a detailed look at the power of creative editing and many of the skills that separate the keen amateur from the high end professional. This is not software training, these are the skills that turn you into a powerful creative editor.

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Tracks Featured in This Episode from Universal Production Music

Track 1: Secret Reveal

Composer: David Ashok Ramani,Jonathan Elias
Publisher: ZFC Music
Album: Elegant Solutions
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Track 2: Electronic Fields

Composer: Andrew Michael Britton,David Stephen Goldsmith
Publisher: Atmosphere Music Ltd.
Album: Epic Electronica
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Track 3: Raindrops

Composer: Ben Beiny
Publisher: Atmosphere Music Ltd.
Album: Storytelling Underscores
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Track 4: Beauty And Wonder

Composer: Disco Stew,Kenny Segal
Publisher: Elias Plays PublishingNSLE Music
Album: Beauty And Wonder
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Track 5: Moon-Lit

Composer: Andrew Blaney
Publisher: Atmosphere Music Ltd.
Album: Lush Chilled Strings
View Track


Actuality: Mastering The Art of Observational Editing

Saturday, April 24, 3PM GMT

Actuality is the most popular genre in worldwide broadcast output today. With high shooting ratios and short deadlines, actuality editors are some of the fastest in the industry. But it is a very complex art form to cut with tons of unique visual grammar that needs to be obeyed.

In this month’s Bootcamp we’ll take you though all of the techniques and concepts used by the pros in reality TV and observational documentary.

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Free Taster Course: MFA Craft Editing

5 April - 16 April 2021

This taster course will give you hands-on experience of the MFA Craft Edit Masters, the industry's first professional editing course where the focus is on the art form rather than the software or technology.

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Are you Drowning in a Sea of Technical Editing Courses?

It’s frustrating that every single course on the market teaches you all about the software but nothing about how to edit. The industry doesn’t care how many buttons you’ve memorised, it cares whether you can craft powerful films.
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