Creative Capital: Applying Economic Theory To Our Timeline

by Paddy Bird on
February 4, 2021

I know, it sounds crazy right? What on earth has economic theory got to do with creative editing?! Well, as a regular listener of Once Upon a Timeline or member of Inside The Edit, you’ll know that I’m a big fan of looking at editing from unique and radically different perspectives. And this week’s show is no different!

There are strong parallels with some economic theories in how we approach the design of any film, and in today’s episode I talk through a huge range of creative principles that helped me design my long form timelines. The only strange thing was, they came from economic and not film theory!

Don’t forget, you can now book your spot on this month’s 4 hour live webinar!

This Week's Competition Question

This Week's Competition Question

All you have to do is email us your name, location and answer to this question...

Attend Our First Bootcamp for Free!

Saturday, December 5th

In our very first live Bootcamp we’re going to take a detailed look at the power of creative editing and many of the skills that separate the keen amateur from the high end professional. This is not software training, these are the skills that turn you into a powerful creative editor.

Book Now

Tracks Featured in This Episode from Universal Production Music

Track 1: Secret Reveal

Composer: David Ashok Ramani,Jonathan Elias
Publisher: ZFC Music
Album: Elegant Solutions
View Track

Track 2: Electronic Fields

Composer: Andrew Michael Britton,David Stephen Goldsmith
Publisher: Atmosphere Music Ltd.
Album: Epic Electronica
View Track

Track 3: Raindrops

Composer: Ben Beiny
Publisher: Atmosphere Music Ltd.
Album: Storytelling Underscores
View Track

Track 4: Beauty And Wonder

Composer: Disco Stew,Kenny Segal
Publisher: Elias Plays PublishingNSLE Music
Album: Beauty And Wonder
View Track

Track 5: Moon-Lit

Composer: Andrew Blaney
Publisher: Atmosphere Music Ltd.
Album: Lush Chilled Strings
View Track


Essential Picture Cutting Theory

Saturday, February 20, 3PM GMT

The way we design the shots on our timeline is a huge indicator of our skill level. Elite level editors obey a vast range of visual grammar and pacing principles when crafting any sequence. But film schools, online courses and training manuals focus on the software and none of these essential creative principles.

This month's live webinar will teach you everything you need to know about pro level shot cutting. You’ll learn: Shot Flow, Visual Grammar, Pictorial arcs, Tone and pacing, and Stylisation.

Book Now


Free Taster Course: MFA Craft Editing

5 April - 16 April 2021

This taster course will give you hands-on experience of the MFA Craft Edit Masters, the industry's first professional editing course where the focus is on the art form rather than the software or technology.

Find Out More

Are you Drowning in a Sea of Technical Editing Courses?

It’s frustrating that every single course on the market teaches you all about the software but nothing about how to edit. The industry doesn’t care how many buttons you’ve memorised, it cares whether you can craft powerful films.
Start focusing on the skills clients actually want.
Learn More